Social Media Ideas for Property Launches

Plot The Narrative Before You Post

Social platforms give you a stage to introduce new inventory long before the open house. Outline the campaign timeline, from teaser posts weeks in advance to real-time updates on launch day. Assign ownership for filming, editing, publishing, and community management so every post has a clear owner.

• Identify the hero asset for each channel: a cinematic reel for Instagram, a vertical walk-through for TikTok, a carousel for LinkedIn.
• Draft shot lists and script prompts in advance so on-site filming stays efficient.
• Build an approval workflow with deadlines to keep legal and brand reviewers in the loop.

Master Short-Form Video Cadence

Short-form video remains the fastest way to generate buzz. Use vertical clips to showcase the property's most photogenic moments, layering captions that highlight unique features. Consider a recurring series such as '60 seconds in the kitchen' or 'Three reasons this backyard wins weekends' to create anticipation.

Pair each video with a secondary call to action: watch the full tour, download the feature sheet, or RSVP to the launch event. Algorithms reward consistency, so schedule videos in pairs that drop within 48 hours of each other.

Craft Swipe-Worthy Carousels

Carousel posts excel at guiding viewers through a story. Start with a bold cover slide, follow with interior highlights, and end with a lifestyle image that depicts a day in the life. Mix descriptive copy with icons or quick stats so swipes feel dynamic.

• Slide 1: hero headline and wow-factor stat.
• Slide 2-4: rooms and amenities with supporting detail.
• Slide 5: neighborhood perks, upcoming community events, or commute times.
• Slide 6: clear call to action and contact options.

Go Live With Intention

Live formats deserve a spot in your playbook. Host Instagram or Facebook Lives that walk through the property, allowing viewers to drop questions that you answer on the spot. Partner with stagers, architects, or mortgage brokers to co-host sessions and broaden reach.

Promote the live with countdown stickers, calendar invites, and reminder DMs 30 minutes before you start. After the broadcast, trim highlights into short clips so the effort fuels additional content.

Repurpose Without Feeling Repetitive

Repurposing content keeps the workload manageable. Turn a single long-form video into TikTok clips, Instagram Reels, LinkedIn snippets, and Pinterest idea pins. Pair AI-generated captions with manual tweaks so each platform retains its native voice while staying on message. Archive the best-performing assets in a shared library for future launches.

Measure, Retro, Repeat

Track metrics such as saves, shares, and click-throughs to virtual tour links, then correlate them with inquiries in your CRM. Document insights in a retrospective meeting so the team knows which ideas to repeat and which to retire. When you treat social launches as experiments, the content evolves alongside audience expectations.